Jane Goodall Institute Advertising Campaign
The Jane Goodall Institute (JGI) works with local and international governments to support reforestation and land-use planning, emphasizing sustainable development.
This was a college assignment to create an ad campaign for the JGI. My goal was to portray the destructive consequences of deforestation in a powerful way and to communicate what the JGI is doing to fight climate change. Above the tree symbolizes the human lungs; one lung is no longer able to absorb harmful carbon.
